Business Marketing Management 10th edition

ISBN:032458167X

ISBN13:9780324581676

Publisher:South-Western College Pub

Authors:Michael D. Hutt, Michael D.(Michael D. Hutt) Hutt, Thomas W. Speh

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Business Marketing Management Description

Business Marketing Management 10 Edition Business Marketing is typically taught in four-year schools at both the undergraduate and graduate level. The course details the key differences between consumer goods and business-to-business marketing and most often includes case coverage. This course is typically found in the marketing department.
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